Oswego County News Release
Oswego County Public Information Office, 46 East Bridge St., Oswego, NY 13126

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Feb. 12, 2007

Angler-Related Businesses Invited to Participate in Lake Ontario Showcase

The Lake Ontario Sportfishing Promotion Council (LOSPC) in partnership with Bass Pro Shops Sportsman's Center will sponsor the Lake Ontario Sportfishing Showcase, an in-store event to be held at Bass Pro Shops' Auburn location March 23 through 25.

The LOSPC is a coalition of seven county tourism promotion agencies that promote fishing and traveling along New York's Lake Ontario shoreline.

Renowned anglers and television personalities Jimmy Houston and Roland Martin will headline the Fishing Classic on March 24 and 25, according to George Fiorille of Bass Pro Shops.

“We are very fortunate to have these legendary professionals at the shop to share their bag of tricks and sign autographs,” said Fiorille. Charter services, tackle manufacturers, and related businesses along Lake Ontario have an opportunity to take part in the event as well.

David Turner, director of the Oswego County Department of Community Development, Tourism and Planning, said the event offers a unique opportunity for Oswego County businesses. LOSPC and Bass Pro Shops will soon begin a multimedia marketing campaign with flyers at winter fishing shows, e-news releases, website promotions, and announcements in print advertising and radio commercials.

“We're grateful to George Fiorille at Bass Pro Shops for welcoming us and providing this opportunity for our Lake Ontario fishing-related businesses to promote their service or product to the central New York fishing market and beyond. Bass Pro Shops brings enormous brand recognition to this first-time event and it's a great occasion to promote the spring 2007 LOC Trout and Salmon Derby,” said Bill Hilts Jr., president of LOSPC.

This will be an educational, as well as entertaining event, according to Wayne Hale, Jr., showcase coordinator from Orleans County. “We've invited Lake Ontario experts from the environmental field, charter fishing services, and tackle manufacturers to introduce anglers to new fishing techniques, the state of the fishery, and new products during the showcase. We'll make it fun with prize giveaways for kids and a drawing for a fishing trip on Lake Ontario,” said Hale.

Angler-related businesses along Lake Ontario are encouraged to apply for booth space on a first-come, first-serve basis. A small registration fee will apply. For information, or a participant registration form, contact Wayne Hale, show coordinator at 585/589-3187 or by , or log onto www.ilovenyfishing.com.

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